In today’s crowded marketplace, establishing a strong personal brand is crucial for entrepreneurs and business leaders. One powerful way to elevate your brand and position yourself as an authority in ...

For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting ...

Wayne Liang is a Canadian entrepreneur and founder of Liang Holdings, a venture capital firm based in the Middle East. In today’s highly competitive business landscape, brand credibility plays a ...

Is brand loyalty dying? With so many ways to shop, consumers expect much more from brands, presenting steep competition to win their business. Research from McKinsey shows that 71% of consumers expect ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain visibility in search engines and push out competitors. Alibaba is a good ...