Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Texas Attorney General Ken Paxton says his office has reached an agreement with Procter & Gamble, the makers of Crest ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Proctor & Gamble Manufacturing Company and the state of Texas reached an agreement this week after the state's attorney ...