Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a ...

Businesses are constantly seeking strategies to draw prospects into the marketing funnel and convert them into loyal customers. However, it’s difficult to know exactly which advertising channels will ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

If you work in digital marketing, you might not normally think of B2B PPC (that is, pay-per-click for business-to-business campaigns). Most digital marketers think of PPC as a B2C ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...