Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

Cadent, the predictive advertising company, announced today that 100% of its SSP's CTV supply paths are direct. Jounce Media, the industry leader in programmatic supply-chain management, has validated ...
AdExchanger

Cadent Gets Direct; Curating YouTube, Netflix-Style

All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington ...
The Desk on MSN

Cadent claims full directness across connected TV supply

The platform processes about 200 billion impressions daily and reaches over 125 million households.
AdExchanger

Xumo Gets Direct With The Trade Desk

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing ...