Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes and shopping conversions.

The portfolio outlines six core CTV ad formats: Pause, Menu, Screensaver, In Scene, Squeezebacks, and Overlays. These formats were developed from more than 100 submissions collected through the Ad ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

December 11, 2025 - IAB Tech Lab on Thursday released a new Connected TV Ad Portfolio and an updated Guide to Programmatic ...

Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform focused on performance-based ... Read More ...

Commercial production has long been crucial to sustaining entertainment workers in the Los Angeles area. But it continues to plummet. By Nicole Sperling Reporting from Los Angeles Diane McArter runs ...

Good day, and welcome to the Magnite Q3 2025 Earnings Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Nick in ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...

California has passed a new law aimed at quieting blaring advertisements on streaming platforms like Netflix, Hulu, and Prime Video, requiring commercial volumes to match the audio levels of the ...

Seeking a non-union actor to deliver a scripted, direct-to-camera ad for Global Healing, a supplements brand known for its focus on research, science, and clean ingredient sourcing. It's a ...