Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Across the UK and Europe, campaign groups are pushing for limits on fossil-fuel ads in public spaces. But even ...

Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Great marketing is crucial to convincing audiences to see films in theaters, but here are 15 times movie marketing ploys went ...

As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor ...

The chairman of the board of Mobile’s Tourism Improvement District told City Council members Tuesday that increased fees ...

What hundreds of global campaign submissions reveal about the future of music marketing. Music Ally has published our ...

When Sydney Sweeney teamed up with American Eagle for their blue jeans campaign, she sparked worldwide controversy. As a result, both she and the brand have been heavily criticized. Occasionally, ...

Despite a post-Covid reset to lean into Hawaiian culture and volunteering, those aspects of visiting the islands are sparse ...

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.