Cryptocurrency exchange Kraken was launched in 2011 by Jesse Powell and became publicly available in 2013. It is one of the oldest cryptocurrency exchanges still operating, and has built a reputation ...

Traditional ASO platforms are holding app marketers back with outdated workflows that can’t keep pace with today’s fast-moving mobile landscape. In an ...

If your Meta ads look good on the surface but your "cheap installs" vanish by Day 2 never to be heard from again, you have a targeting problem on your ...

Grok is one of the growing list of generative AI chatbots available to use, developed by Elon Musk’s xAI research lab as a direct competitor to OpenAI’s ChatGPT. It launched first on the microblogging ...

AIBY, a leading American co-founding company in the mobile app industry, announced the launch of AIBY Startup Studio, its new initiative aimed at helping ...

The sports app industry has transformed dramatically over the past decade, reshaping how fans follow, interact with and participate in sport. The ...

Meta and Google have been dominated ad spent for what seems like ages. However, there is a vast world outside walled gardens, and UA teams might be leaving eager users and revenue on the table if they ...

The sports app industry has evolved rapidly over the past decade, transforming how fans follow, interact with, and participate in sport. The explosion of ...

We all start somewhere. In the app world, that “somewhere” is usually zero downloads, zilch users, zip revenue. Whether you’re a bright-eyed start-up or a legacy brand elbowing your way into the ...

When Epic Games took Apple to court in one of the most high-profile tech antitrust cases in recent memory, it wasn’t just about Fortnite skins or App Store fees. Beneath the legal wrangling and ...

On November 27th, 700+ senior leaders from across the app economy will gather at Hotel Adlon for Business of Apps Berlin (formerly App Promotion Summit) ...