This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.

After listening to what he had to say, I was committed.” Stories do that. They transmit values and help us build meaning. They are not simply about informing but about moving people*. And in doing so, ...

Consider the Takata airbag recalls that rocked the automobile industry and allegations of child slavery in chocolate supply chains. Supply chains have not only become more vulnerable to geopolitical ...

What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?

Loading the Elevenlabs Text to Speech AudioNative Player... The refrigerants inside cooling appliances, air conditioners and heat pumps are a climate time bomb. At present, the inventory of ...

Millions of users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The ...

Mounting talent inequalities could become a significant roadblock to reaching key targets of the Sustainable Development Goals. Geopolitical tensions, inflation and soaring food and energy prices have ...

An INSEAD survey offers insights on who will benefit from AI, how attitudes differ in Europe, America and Asia, and when the AGI future will arrive. With its potential to transform life as we know it, ...

True parity in the workplace is still a distant goal. INSEAD faculty outline why women aren’t advancing and the role gender stereotypes play. Meanwhile, in corporate America and Canada, representation ...

How to move away from traditional adversarial negotiation tactics and embrace more ethical and collaborative approaches. In the real estate world, permeated with high-stakes and complex transactions, ...

What’s even worse than ubiquitous business buzzwords? When those buzzwords are also used interchangeably. Case in point: the terms “platform” and “ecosystem”. Although often conflated, these words ...