Brands have more and more data at their fingertips, but this treasure trove is only valuable if you leverage it right. That ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Over a century later, American Jule Gregory Charney – who is considered the father of modern meteorology, teamed with his Norwegian and American counterparts in mathematics, meteorology and computer ...

Data is an ingredient, not a strategy. Impactful campaigns by Audi, Diageo and PetPace show how brands can look beyond the obvious. Deep analytics married to creative thinking – taking in everything ...

Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone. I can see why as live chat combines the best of phone and email ...

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the ...

Data is an ingredient, not a strategy. Impactful campaigns by Audi, Diageo and PetPace show how brands can look beyond the obvious. Deep analytics married to creative thinking – taking in everything ...

– Executive Director of Social Media Adri Cowan and her team subdivide the Marvel audience into five broad demographics to make targeting content to its varied fanbase more achievable. – The brand ...

Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The Covid-19 pandemic has certainly brought the importance of ...