Ogilvy's mandate will encompass a comprehensive digital strategy, including social media management, content creation and ...

Arvind Iyer, Head of Marketing Piramal Finance, explains his marketing strategy being rooted in understanding customer ...

The campaign including a TVC went live across television and digital channels as the festivities kicked off on Thursday, the ...

Insiders say brands are calling for pitches during the busiest time of the year to keep their agencies on their toes, improve ...

New Delhi: Successive Technologies has named Gopa Kumar Menon as its Chief Growth Officer for the Asia-Pacific region. It is ...

New Delhi: According to the MiQ Festive survey of 2,200 shoppers, video advertising will dominate brand channel mixes this ...

This decision comes in the wake of a significant sponsorship deal by Swiggy, marking an intriguing chapter in corporate ...

The fresh capital will be deployed into expanding Frammer's offerings into sports and entertainment and investing in data ...

The latest TVC, “Har Zarurat Ka Reply” introduces the cheeky and quick-witted parrot Gullu, bringing to life Greenply’s commitment to healthy and safe interiors ...

The soundtrack for the film is composed by the maestro Gulzar. The new campaign is being launched across television channels, digital, OOH and other platforms ...

Akshay Kumar was the most visible star with an average visibility of 22 hours per day followed by SRK with 20 hours and Big B ...

Royal Stag Packaged Drinking Water launches the #CelebrateLarge campaign for the festive season, featuring T20 captain ...