Brands that define and express a clear identity will outlast those that chase trends with no authentic voice or purpose.

AI has collapsed the marketing funnel into a single step where earned media, fueled by trust and creativity, drives brand ...

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

The takeaways you should know from ANA Masters of Marketing 2025.

Holst’s latest work for the brand ditches the products to illustrate the constant evolution of life—and your home.

The 25 collectible badges feature experiences that make someone a true New Yorker, with proceeds supporting GoVoteNYC.

Lowe’s says, “Lowe’s helps you get more holiday for less.” ...

Mike Mills directed the spare :60, which is themed “Great Ideas Start on a Mac.” ...

The cowboy-flavored “This Ain’t Our First Rodeo” campaign mixes swagger with promises of network transparency and trust.

Andre Gray drove $45 million in new agency revenue over the last year as Havas Lynx New York's chief activation officer and ...

Verb has had issues paying freelancers and vendors, Ad Age has learned.

Hello, and welcome back to Agency Brief. This week, we’ve got the scoop on Lockheed Martin and TJX Cos.’ agency changes, plus ...