The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...

The former DDB North America CEO succeeds Marla Kaplowitz, who announced her planned resignation as the chief executive of ...

See Nike’s new A’ja Wilson spots, Heineken’s consumer-run late-night bars and a mass transit campaign for zombie commuters.

Creatives are turning to the one-shot format to prove their craft and deliver more emotionally engaging, entertaining content ...

Live sports, addressability, and engagement are reshaping the TV upfronts. There is a smarter, more flexible way to plan and buy in a fragmented media world.

Employment figures including breakouts on ad agencies and total employment across advertising, PR and related services in a ...

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...

Telecom teams up with the National Gallery of Victoria and artist Sam Jinks to build on a 40-year partnership with ...

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an ...