The wise-cracking Chihuahua who earned millions for Taco Bell Corp. - and some criticism from Hispanics as an ethnic stereotype - has a new slogan: A federal appeals court on Friday ruled that Taco ...

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Gidget, famous for her Taco Bell ads, also acted alongside Reese Witherspoon. July 22, 2009— -- Her bug eyes and sweet face captured the hearts of millions of fast food enthusisats. But more than ...

Gidget, the Taco Bell Chihuahua, with cameras in the background - Vern Evans Photo/Getty Images Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the ...

Irvine-based Taco Bell Corp. has lost to its former advertising agency in a fight over the fast-food chain’s “Yo quiero Taco Bell” commercials. The Los Angeles office of TBWA Chiat/Day won a court ...

The Taco Bell Chihuahua, more affectionately known as Gidget, wasn't just your run-of-the-mill brand mascot. From 1997 to 2000, she became a pop culture phenomenon, delivering lines like "¡Yo quiero ...

The commercial that featured a Tex-Mex-loving chihuahua first aired in 1997, but a decade later the catchphrase "Yo quiero Taco Bell" is still part of the cultural lexicon. The tiny dog who charmed ...

Handlers say Gidget the Chihuahua, whose Taco Bell commercials made her a star, has died. She was 15. The owner of Studio Animal Services in Castaic says Gidget suffered a massive stroke late Tuesday ...

GRAND RAPIDS, Mich. (AP) -- A federal jury Wednesday ordered Taco Bell Corp. to pay $30.1 million to two men who claimed the fast-food chain stole their idea for the advertising campaign featuring a ...