Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

It's the longest-running franchise in Nike history, it's the top-selling franchise in Swoosh history, and it's a critical part of Nike's future plans to recapture its historical dominance in the ...

The Nike Air Bakin Posite Boot was a mouthful at the moment and the culmination of Nike Sportswear fusing everything retro ...

Nike has unveiled two brand-new supershoes The Vaporfly 4 is the lightest model in the franchise's history The new Streakfly 2 is an ultra-responsive shoe for short distances Nike has unveiled two ...