"I don't think I've ever been so excited about a cereal before." ...

Since 1994, Reese's Puffs have always included this key ingredient, but a new flavor launching this month is changing that.

Reese’s Puffs is introducing a richer, dark chocolate version of its classic peanut butter cereal, featuring a new “After Dark” neon-themed box and hitting stores nationwide this month.

Instagram foodie @markie_devo revealed a new Reese’s Puffs flavor will hit major retailers in January 2026. The cereal reportedly pairs peanut-butter puffs with a deeper, cocoa coating. Fan reaction ...

General Mills has launched a new Dark Chocolate variant of its Reese’s Puffs cereal, marking the first major flavour expansion since the brand’s 1994 debut.