Without governance, agentic AI can undermine brand integrity, introduce compliance risk and create decision-making opacity ...

How can marketers like you survive – and even thrive – in an era of relentless transparency, zero privacy and unlimited exposure of our most personal and business secrets? During this time of global ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

Real-time marketing is hot. Recently Richard Fouts of Gartner wrote that real-time marketing "disrupts the organization while putting competitors on the defense." But what is real-time marketing?

Retail analyst Bruno Monteyne is no stranger to the value of marketing having spent 10 years as Tesco’s supply chain director. But while he “respects” the role he believes more must be done to help ...

Marketing effectiveness is undoubtedly rising up the corporate agenda, as evidenced by Marketing Week’s exclusive Language of Effectiveness Survey. More than half (61.2%) of the 1,610 brand-side ...