Lucinda Scott, customer service director at first direct, tells Insider about the factors behind the bank’s position as the UK’s number one customer service brand.

First Direct, a digital bank with over 1.9 million UK customers, is set to make a significant change to its savings accounts. From September 1, First Direct account holders will no longer receive ...

First Direct has re-launched its £175 bank switching incentive – but you’ll need to be quick if you want to snap it up as it will disappear in less than a month. While the cash sum is not the biggest ...