Inc.’s annual CEO Survey found that 90.5 percent of CEOs of Inc. 5000 companies say they are currently using or plan to use AI in their businesses, and 63.2 percent of CEOs say they expect to use ...

Opinions expressed by Entrepreneur contributors are their own. Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct ...

When it comes to marketing mediums, direct mail is pretty old-school. These days, most marketers would much rather focus their time and efforts on the flashier digital and social media opportunities, ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Content Critical Solutions, a provider of technology solutions and transactional document production services, is pleased to announce the acquisition of Century Direct LLC, a provider of marketing ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

The latest update is out from Direct Marketing MiX Inc. ( (JP:7354) ).