In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

What’s Your Brand Identity? Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was ...

Today, Lufthansa Group debuts its new look, with a new logo, color palette, and brand identity. The design aims to highlight ...

At the heart of school design is campus identity. Various levels of identity and branding can be applied to a school campus and they run the gamut from the development of logo, school colors, and ...

Lufthansa Group has unveiled a new brand identity as part of its efforts to “evolve from a group of airlines into an ...

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

Lufthansa Group has introduced a new design on December 11, 2025 aimed at making the strength of the group more visible.