Seeking Alpha

Roblox: I Am Buying The -20% Q4 Stock Plunge

Roblox Corporation shares dropped over 20% post-Q4 earnings due to softer DAU trends and below-consensus FY 2025 booking projections, despite meeting guidance. Roblox reported 20% YoY booking growth ...
PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
Marketing Dive

Home Depot takes Kids Workshops to the metaverse on Roblox

The Home Depot launched a Virtual Kids Workshop experience in Roblox’s Redcliff City on Thursday, according to a press release. The virtual experience is based on the home improvement chain’s ...
Retail Dive

Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination

Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand's purpose of empowering self-expression and personal style, according to a ...
Business Insider

Walmart's metaverse experiments aim to attract 'younger evangelists' from generations Z and Alpha, experts say. Others warn it may be a lot of effort for limited returns.

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.