CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its ...

The coffee chain will phase out 80–90 mobile-only pickup‑only stores to return to a warmer, community-focused café model ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

A new 50% tariff on Brazilian coffee imports could squeeze Starbucks' margins and force the company to rethink its supply ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.