‘Build it and they will come’, they said. First, who exactly is ‘they’? Second, it looks like ‘they’ were wrong, at least in today’s highly competitive world of consumerism. Traditionally, companies ...
Customer-centricity is the discipline of attempting to see things from the customer’s viewpoint rather than from your own, including the essential understanding that those who are “in the business” ...
Brand relevance is a constantly-moving target that CX and marketing professionals never stop chasing. For years, many leaders (including myself) have pursued a customer-centric approach to deliver ...
Customer centricity eased its way into business vernacular not long ago. It means different things for different brands. Ultimately, it’s about ensuring your customer and their voice have a seat at ...
Opinions expressed by Entrepreneur contributors are their own. “The customer is always right” may feel like a cliche, but it highlights a crucial component of doing business: making customer ...
While I labor mightily over the Watchlist submissions (with a few surprises so far -- more than last year), I am continuing to keep you informed with weekly guest posts from prominent thinkers in ...
Christopher Lis leads the overall strategy, growth, operations and client management for the Global Healthcare Intelligence practice at J.D. Power. Michael Vermillion is vice president and general ...
To meet the needs of patients as compassionately as possible, with the goal of generating better clinical outcomes, studies have found that patients today are seeking easily understandable information ...
Marco Ricci reports on some of the initiatives pharma is taking to improve patient centricity, as highlighted during day one of this year’s eyeforpharma Patient Summit Europe conference. Among the ...
eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. GE Healthcare has unveiled Centricity Business 5.1, an ...
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