General Mills' virtual tournament is parlaying an online challenge that became a popular meme into an opportunity to showcase its brand of fruit snacks. With the suspension of live sports during the ...

Welcome to the ultimate Momo Eating Challenge – but with a twist! In this video, we take on the challenge of finishing a full plate of steamed momos using only chopsticks—all under 1 minute! Think ...

YouTube challenge is one of the routes for content creators to go viral on the popular video-sharing platform. As such, some aspiring YouTubers follow such trends to kick start their following. A ...

We don’t know where Randy Santel puts it all, but never bet against professional eaters, no matter how impossible a food challenge might seen, even in Alabama. The Nashville-based YouTube star ...

A new study reveals how viral food videos—often starring slim hosts devouring massive meals—may shape viewers' perceptions of eating and body standards across global platforms. Study: “Mind your ...