Gum titan Wrigley apparently wasn`t blowing smoke when it test-marketed an advertising campaign this summer touting its Spearmint brand as a chewing alternative to lighting up. This promotional effort ...

Wrigley has expanded its Extra Ice chewing gum range in the UK and Ireland with the addition of a spearmint flavour. Extra Ice Spearmint will join the existing peppermint line from January, the ...

The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...

Wm. Wrigley Jr. Co. has sued to stop Hershey Co. from selling Ice Breakers spearmint chewing gums. The gums infringe a patent for “chewing gum containing physiological cooling agents,” Wrigley said in ...

The William Wrigley Jr. Co. says it is sticking consumers with its first increase in chewing-gum prices in almost six years. Wrigley, the world’s largest producer of chewing gum, announced Monday that ...

The UK arm of confectionery manufacturer Wrigley has grown revenues closer to the £250m mark and posted an increase in profits. A spokesperson told Insider that the UK business had enjoyed an ...

A Chicago-based chewing gum company has signed on to be national sponsor of the National Basketball Association. The deal makes Wrigley's Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley's ...