Gum titan Wrigley apparently wasn`t blowing smoke when it test-marketed an advertising campaign this summer touting its Spearmint brand as a chewing alternative to lighting up. This promotional effort ...

Wm. Wrigley Jr. Co. has invented several new chewing gums that may never hit store shelves, but that hasn’t stopped the Chicago company from protecting those ideas. The world’s largest gum company ...

Wrigley has expanded its Extra Ice chewing gum range in the UK and Ireland with the addition of a spearmint flavour. Extra Ice Spearmint will join the existing peppermint line from January, the ...

The William Wrigley Jr. Co. says it is sticking consumers with its first increase in chewing-gum prices in almost six years. Wrigley, the world’s largest producer of chewing gum, announced Monday that ...

William Wrigley, who is fondly referred to as the ‘father of chewing gum,’ transformed a small soap business into the top chewing gum manufacturer in the world. Although he did not invent chewing gum, ...