Gum and confectionery group Wrigley has said it will launch a new sugar-free gum brand in the US this summer, under the brand name 5. The USP for the new gum appears to lie as much in its texture as ...

Wrigley is about to roll out a new brand of gum -- and, the company warns, it has a bitter, medicinal taste. Still, Wrigley has high expectations for the product, because it's packed with caffeine.

Gum giant Wrigley is giving its Extra and Wrigley’s brands a new look for the US market. The company has launched Slim Pack, a 15-stick envelope package designed to be more durable and portable. The ...

Skittles have been iconic for more than 50 years. But the company has changed ownership quite a few times. Here's a brief ...

Clues shared on social by the Mars Wrigley brand will reveal which New York City bodega will be hosting the party. Since its introduction in 2007, 5 Gum has billed itself as a product designed to ...

GUANGZHOU: Wrigley China has kicked off a national PR campaign for its iconic Juicy Fruit brand, with a fashion design competition pitched at teenagers. The PR and event components have been developed ...

Chewing gum brand Juicy Fruit is driving brand engagement with an iPhone application called ?Juicy Fruit Sweet Talk.? The application lets users choose between five different characters, portrayed as ...

Chewing-gum giant Wrigley is overhauling the packaging for Juicy Fruit, Doublemint and other brands. Wrigley gum will soon come in flat, square boxes, replacing the familiar slim rectangle. Big ...

CINCINNATI (AP) Procter & Gamble Co. and William W. Wrigley Jr. Co. will develop a line of chewing gum under the Crest brand that they say will do more than freshen breath it will also help clean ...

Mars Inc. has closed a $23 billion deal to purchase chewing-gum giant Wm. Wrigley Jr. Co., the companies said Monday, making the combined business the world's largest candymaker. The deal brings ...