Supermarket giant Woolworths is well known for its jingle “Woolworths the fresh food people”, but the line recently became the crux of a social media scandal. On Monday a social media storm erupted as ...

Marketing experts are split on the reappearance of Woolworths’ ‘Fresh Food People’ positioning, with one describing it as a backward step and another proclaiming it a return to a proven winning ...

Supermarkets have found the infiltration of TV screens a common battlefield in Australia, where watching a cooking show demonstrate a recipe can’t be shown without the lavish intrusions of a paper ...

Woolworths has returned to its iconic ‘Fresh Food People’ brand positioning with a new campaign, and Todd Sampson says it’s just the first step. The campaign launches with a TVC that follows a cast of ...

Woolworths has unveiled it's first siginificant branding effort since creative agency Leo Burnett took over the business and has returned to the retailers ‘Fresh Food People’ positioning in what it ...

Woolworths is pushing its winter produce in a campaign focused on warming winter meals. The campaign is backed by the ‘Woolworths the Fresh Food People’ jingle and focuses on pumpkins, roast beef and ...

According to a new advertising analysis from Forethought, Woolworth’s “Today’s Fresh Food People” campaign is more effective for brand recognition than coles’ “Together to Zero” ad. The latest ...