Millie Bobby Brown has launched a holiday-themed Florence by Mills Fashion campaign, appearing as a festive “Mill on a Sill” ...

Millie Bobby Brown is officially kicking off the holiday season. The Stranger Things star transformed into her own festive ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

Elf on the Shelf, make room for Snoop on the Stoop. The popular holiday toy, based on the 2005 book "Elf on the Shelf: A Christmas Tradition" by Carol Aebersold and her daughter Chanda Bell, explains ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

This holiday season, Kinder Chocolate® is partnering with The Lumistella Company, home of The Elf on the Shelf® Santaverse™, ...

Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

We all know the drill when it comes to Elf on the Shelf. For 24 days, the elf “moves” around your house, making mischief and supposedly keeping an eye out for Santa. But this is the age of posting ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...