Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they ...

en wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything ...

Plus: Consumers Don’t Trust AI Marketing, Scarlett Johansson Gets An Apology From OpenAI For AI That Sounds Like Her, Retail Stores Struggle To Keep Up, Target Retools Pride Strategy Everywhere you ...

The main challenge facing marketers in 2024 might not be a new one. The idea of marketing as a standalone department is crystallized in popular culture. Think of the AMC drama “Mad Men”—the story of ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...