The flavor of Welch’s famous Concord grape no longer is limited to juices, jellies and purees, but can now be found in concentrated fruit pieces and pastes that can easily be formulated into a broad ...
The brand is creating innovative versions of its juices to sell to winemakers. Launched in 2014, Welch’s Global Ingredients Group is a division of the company that essentially looks for new ...
(CNN) -- You're a red-blooded American man. You're tough, you work hard, and you don't have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape ...
When Sherman P. Laire bought his Concord home in 1962, the previous homeowner passed along some important advice: "Just take care of the vine so the townspeople don't get mad at you." The vine is a ...
The campaign focuses on a new audience of Gen X men with a gritty look at how Welch’s Grape Juice is made with the world’s toughest antioxidants. The brand came upon this strategy after research it ...
You’re a red-blooded American man. You’re tough, you work hard, and you don’t have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice.
You’re a red-blooded American man. You’re tough, you work hard, and you don’t have time for Millennial health trends. Your enemy? Oxidizing agents that hurt your health. Your drink? Grape juice.
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