That brief but iconic introductory text and the narrative that followed would captivate millions for decades. When “The Blair Witch Project” hit theaters in summer 1999, moviegoers were enthralled by ...

THE BLAIR WITCH PROJECT (1999) Breakdown | Easter Eggs, True Story, Hidden Details, Making Of & Ending Explained. We break down the found footage classic The Blair Witch Project and talk about the ...

1999’s The Blair Witch Project is a work of fiction that once duped the masses thanks to its viral marketing campaign that led viewers to believe the footage was real. There is no legend of the Blair ...

In the beginning was the Word — or, as they call it in Hollywood, word of mouth. For as long as there have been movies, studio marketers have relentlessly pursued ways to get people to talk about them ...