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The holiday season really kicks off when the massive helium balloons start floating through New York. For the third year in a row, Thursday’s parade starts at 8:30 a.m. EST (instead of 9 a.m.) and ...

If you and your family have the holiday tradition of watching the Macy’s Thanksgiving Day Parade, you might notice some major changes this year. Macy’s announced its annual parade featuring giant ...

Add Yahoo as a preferred source to see more of our stories on Google. Macy's is marching towards a milestone! With the 99th Macy's Thanksgiving Day Parade in the books, the countdown is now on for the ...

The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...

West Aurora High School Marching Band members Asher and Emily Lesniak had plenty to smile about after performing as part of the Macy’s Great American Marching Band in the 99th annual Macy’s ...

The Macy’s Thanksgiving Day Parade was no turkey for NBC. In fact, the broadcaster’s 2025 airing of the annual event is poised to record its biggest combined audience ever. Per early Nielsen data, the ...