The WTA Tour has signed the largest sponsorship deal in the organization’s history, as the commercial arms of women’s and men’s tennis move closer to a long-mooted merger. Mercedes-Benz will become ...
The WTA Tour has unveiled a major long-term partnership with Mercedes-Benz, reportedly valued at $500 million. The announcement follows closely on the heels of world No. 3 Coco Gauff inking her own ...
Starting in 2026, Mercedes-Benz will anchor the WTA’s top tournaments as its Premier Partner and Exclusive Automobile Partner, a partnership designed to elevate the player and fan experience while ...