Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Vision is a clear and compelling picture of what an organization aspires to achieve. It provides direction, inspiration, and a sense of purpose for the organization and its employees. A strong vision ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

As the University of Colorado Boulder’s central marketing and communications team, Strategic Relations and Communications advances CU Boulder’s mission, vision and reputation through an integrated ...

Mission statements are central to a hospital or health system’s vision, identity and strategy. Here are the mission statements of the U.S. News & World Report’s top ten hospitals in the U.S.: Editor’s ...

Michigan Tech is a globally recognized technological university that educates students, advances knowledge, and innovates to improve the quality of life and to promote mutual respect for all people ...