Virgin Active Australia Takes Aim At Artificial Wellness With New MONTOYA Campaign

If you’ve already failed your New Year’s resolution, don’t stress..... most of us gave up sometime between Jan 2 and lunch.
Campaign Brief

Virgin Active Australia calls time on artificial wellness in latest campaign via MONTOYA

In a world of constant optimisation, comparison and algorithmic pressure, Virgin Active’s latest campaign, developed by ...

Virgin Active and Montoya’s campaign redefines wellness for the technology era

Virgin Active Australia has launched a rallying cry campaign that asks Australians to look internally for their wellbeing, ...

Virgin Active 'Unsubscribe’ via MONTOYA

Virgin Active is encouraging Australians to reject prescribed definitions of wellness and turn inward in a campaign via ...
Mumbrella

Connected Media appointed lead media agency for Virgin Active in Australia

Independent agency Connected Media continues its strong new business run, being appointed by Virgin Active as its lead media agency in Australia following a competitive four-way pitch. Connected Media ...
B and T

Connected Media Wins Virgin Active’s Media Account

Independent agency Connected Media has been appointed by Virgin Active as its lead media agency in Australia following a competitive four-way pitch. Connected Media will manage media strategy, ...