Finch Introduces Generative Engine Optimization Framework to Address Structural Shifts in Global Search and Discovery

Secure your brand’s citation share. Finch’s new GEO framework optimizes digital authority for AI-generated answers in ...

SEO Ninja Explains How AI Is Changing Search Engine Optimization

SEO Ninja reveals how AI is transforming SEO, search algorithms, and digital marketing, helping businesses boost ...

Model Response Optimization Gains Traction as More Accurate Term for AI Search Practices

Marketing professionals question whether "Generative Engine Optimization" accurately describes work focused on shaping ...
WRAL

Donald Thompson: Generative Engine Optimization is rewriting the rules

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...
Forbes

Answer Engine Optimization: How Small Businesses Get Found In 2025

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...
Search Engine Land

How to optimize video for AI-powered search

Video is one of the most complex, information-dense marketing assets. For human audiences, it delivers emotional nuance and context far more effectively than the written word. For AI models, it ...
Search Engine Land

The SEO shift you can’t ignore: Video is becoming source material

A subtle but profound transformation is underway – one that’s redefining how people search and what content Google considers worth finding. We’ve all seen the headlines and the data: younger users are ...