We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces with you. After remaining a mostly inactive IP package for decades, in ...

The company was founded in 1884 as Universal Watch and changed its name to Universal Genève in the ’30s. In the early 21st century it was known for its elegant precision dress watches, including the ...

At the tail end of last year, the watch industry was hit with a bombshell when the owners of Breitling revealed they had acquired Universal Genève, arguably the greatest lost watch brand and a ...

As Breitling takes over Universal Genève, it reveals its strategy for making the brand successful again. By Robin Swithinbank Breitling’s announcement in December that it had acquired the all-but ...

Collectors of rare watches gathered at the Metropolitan Museum of Art last month for Rolliefest – it’s invitation only, and tickets are at US$1,600 It was only the first day of Rolliefest on September ...

Georges Kern is a man on a mission. Ever since he took over the reins of Breitling in 2017, he has transformed the brand that was once known for hard-nosed tool watches into one that balances heritage ...

Even within the fairly niche realm of vintage Universal Genève watches, there’s a particular model that stands out for its uniqueness and flaunting of the typical horological design codes: the ...

In a defining moment for contemporary watchmaking, CEO Georges Kern unveiled the House of Brands, uniting three legendary ...

Most award shows are teeming with handsomely paid brand ambassadors showing off the latest shiny toys coming out of Geneva. But for last night’s Grammy Awards red carpet, no less of a star than Will ...

In a surprise announcement on Tuesday, Breitling shared that it has acquired Universal Genève. The Swiss brand has long been a collector’s darling. Its (relatively) affordable price points—combined ...