In a surprise announcement on Tuesday, Breitling shared that it has acquired Universal Genève. The Swiss brand has long been a collector’s darling. Its (relatively) affordable price points—combined ...

Now that Breitling is reviving Universal Genève, one of the watch world’s most beloved brands, we can’t help but speculate as to what the newly reconstituted maison will release beginning in 2026.

We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces with you. After remaining a mostly inactive IP package for decades, in ...

Without question, Universal Genève is the most lauded of the “lost” vintage watch brands that either closed up shop or became shallow husks of themselves following the Quartz Crisis of the 1970s and ...

Universal Geneve was responsible for some of the most beautiful chronographs of the last century, and the Gerald Genta-designed Polerouter is perhaps one of the most iconic watch designs of all time.

When it comes to the world of wristwatch designs, every watch enthusiast has their favourite. Many would go for the more robust sports watch designs—solid stainless steel cases, big, legible, ...

Both chic and affordable, Universal Geneve made very coveted mid-century watches before it faded away. Now, Breitling is readying to return it. Universal Genève Polerouter SAS Tribute Timepieces. In ...

Universal Genève returns with a modern iteration of “the Nina” Compax chronograph — a model popularized by iconic model and socialite, Nina Rindt This release reimagines the watch with grand feu ...

English rock bands, Swiss watch brands—the parallels are surprisingly similar. There have been dozens of Swiss watch brand revivals in the past two decades, and many have disappointed. Lovely ...

The company was founded in 1884 as Universal Watch and changed its name to Universal Genève in the ’30s. In the early 21st century it was known for its elegant precision dress watches, including the ...