As a marketer, you have been exposed to a variety of different terms that define what is done in building both business and nonprofit awareness. Many individuals view marketing and branding as one in ...

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, ...

True branding is a foundational pillar for any successful business. It involves integrating a brand's values and promises into the company's core operations and ensuring that the customer's experience ...

Branding shapes the long-term image you trust and remember, while advertising delivers messages that push you to act. When ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Here’s how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback. Clarity in your unique selling ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

“Trademark practitioners play a critical role in brand valuation and brand evaluation exercises and should be stronger strategic partners with their finance and marketing colleagues.” This was the key ...

This is the second of a two-part series on the critical importance of investing in the brand experience. First post is available here. The global pandemic has profoundly impeded sales and revenue ...

INTA speaks exclusively to WTR about brand evaluation versus valuation and why it is so important for brand professionals to play an active role in the calculation process. Register for free to ...