With a key partnership nearing its end, Target is making a calculated shift in one of its fastest-growing categories.

Target’s newest partnership will have beauty-lovers batting their lashes. The mega-retailer announced that beginning next year, Ulta Beauty at Target will debut in 100 stores. With this “shop-in-shop” ...

Wavytalk announced its official debut on Ulta.com on February 4, 2026, adding six professional-inspired styling tools and ...

Target shoppers will soon see a major change inside stores as the retailer says it has "mutually agreed" to end its "shop-in-shop" shopping experience with Illinois-based beauty retailer Ulta Beauty.

Target’s beauty expansion comes just a few months before its Ulta Beauty at Target shop-in-shop partnership is set to end. "Beauty is incredibly important and deeply personal to our guests, so our ...

Steelman, who has been at Ulta over a decade, started her climb to management on the sales floor. As CEO, she came in with a plan. She understood the beauty industry was fundamentally shifting, and it ...