In 2025, that debate feels outdated. Uber now operates from a position of strength. It generates consistent profits, produces ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

Uber has already proven that it can sustain its profitability. The next question is whether it can compound from here on out.

PALM SPRINGS, CA -- Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps like Facebook and TikTok ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...