Typical Cost: $300 to $6,000 per mailing depending on your location, how many pieces you send, printing and postage costs, and whether you choose an individual piece or are included in a group effort ...

In an age saturated with digital notifications, pop-ups, and email clutter, a surprising contender is not just surviving but thriving in the marketing arena: direct mail. Far from being an antiquated ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...