Before a company can earn a reputation as one that consumers love to do business with, people first have to learn that it exists and recall its unique attributes. Of course, while building awareness ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

(Ad) It might seem early, but the holiday season is already upon us! Many consumers are already looking for the perfect gift for their loved ones. The National Retail Federation found that 59% of ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...