A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending “the conversation is your brand” saga. Trident, the chewing gum maker, bought the placements, and ...

Cadbury Adams USA LLC debuted an advertising campaign for Trident sugarless gum that marked a bold new direction for Trident, taking viewers to an imaginary world where anything can happen. In the ads ...

Executions of the 30 and 60 second ad will roll out across 17 countries, including the UK. Trident said: “The campaign came to life after realizing that while the Trident brand was widely acknowledged ...

Kraft Foods has launched its first global marketing campaign for its Trident chewing gum brand. The ‘See What Unfolds’ campaign launched in the US this week, a spokesperson told just-food. Kraft said ...