Vallance Carruthers Coleman Priest (VCCP) has been handed the &£5m advertising business for Cadbury Trebor Bassett’s mint brands after beating off competition from incumbent roster agency Euro RSCG ...

The confectionery manufacturer appointed JKR in February 2008 on the strength of its previous work. The consultancy has been working with Cadbury Trebor Bassett since 2006, starting with its redesign ...

Confectionary brand Trebor is bringing back its iconic “minty bit stronger” jingle in a campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. The ...

Cadbury has appointed CMW to handle the digital strategy for its Trebor gums and mints brand. The agency will work alongside Fallon and PHD to take online the 'Mint People' creative campaign Trebor ...

Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB’s ...

Mondelez has appointed Wieden+Kennedy to the UK creative brief for mints brand, Trebor, following work it has done for sister brands such as Trident, Stride and Halls. Wieden+Kennedy will create ...

It was like a Bateman cartoon: "The Judge With a Sense of Humour". After presiding over a recent case wherein the confectionery manufacturer Nestlé Rowntree appealed against a decision forbidding it ...