Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

While the actual conditions may differ only slightly, there are significant differences between traditional PR and digital PR. If you're wondering why traditional PR is still relevant in today's ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients.

Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

Torossian says through digital public relations efforts, companies can generate increased brand awareness, strengthen their online presence, and position the brand in a way that benefits its ...

Innam Dustgir is an example of an entrepreneur who utilized innovation to develop a success story in the PR industry. When he was just 23 years old, Dustgir took the bold step of beginning his ...

Jessica Schaefer is the Founder & CEO of strategic communications company Bevel and Chief Public Affairs Officer at Avenue Z Network. Before getting into expanding your online presence, let’s clarify ...