Kim Miller Olko, global chief marketing officer at Toys”R”Us and president of Toys”R”Us Studios, showcased the toy retailing giant’s new strategy and highlighted how it boosted engagement with brand ...

Toys “R” Us is teaming up with Fox Alternative Entertainment to develop a new competition series. “Toys“R”Us Family Faceoff” (working title) is described as a “high energy family competition series ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

Toys ‘R’ Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys ‘R’ Us Family Faceoff, that will feature families competing inside a “larger than life” ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

The magic of cinema often lies in its ability to transport us to another time and place. For the film Roofman, which tells the incredible true story of a man who hid inside a Toys ‘R’ Us for months, ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that continues ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys "R" Us. We're transported to an old-time bicycle shop, where we see Lazarus ...