The Toyota Prius has changed a lot since its early days as the go-to car for eco-conscious drivers. The fifth-generation ...

A new powertrain with a 2.0-liter gasoline engine means more power and better fuel efficiency than before. Now that we’ve all reacted to the 2023 Toyota Prius hybrid’s surprising new design, it’s ...

Which of Toyota's compact hybrids is the best value for your money?

Toyota built the hybrid blueprint rivals still chase. Decades of refinement and scale keep its edge unchallenged.

A Prius solar roof generated about 3.7 miles of charge after nearly 12 hours in sunlight, highlighting the gap between ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Oct 30, 2023, 08:50pm EDT This article is more than 2 years old. The ...

It will take a long time for us to square in our mind that the XW60-series, fifth-generation Toyota Prius, is a "cool car" by any stretch of the definition. Even almost a full year after the new Prius ...

Professor Aniebiet Inyang Ntui is a multi-faceted individual whose expertise spans the worlds of library and information science, environmental advocacy, and – perhaps surprisingly – the automotive ...

Toyota says that the market for hybrids is red-hot right now, so it isn’t a surprise that its handsome Prius Prime hasn’t changed much for 2024. Although prices have risen in the new model year, the ...

You’ve seen the ads: “2023 Toyota Prius. It’s (insert mildly interesting adjective) now.” And, credit where credit’s due: the all-new, fifth-generation Prius is incredibly stylish. But here’s the ...

We're modifying a 2024 Toyota Prius Prime in an attempt to improve the handling and appearance and turn it into a hot hatch.

Even though it's arriving at your Toyota dealership early next year, the 2023 Toyota Prius is already making an impact with its new, sporty design. It's a car that actually looks good to own and now ...