To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Olympics logos are often one of the things we most remember about the world's biggest sporting spectacle: sometimes even more than the sporting action itself. Over the years, we've seen vastly ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

Twitter—now called “X"—is undergoing a makeover, complete with a new logo that has drawn some criticism. Elon Musk, who bought the company for $44 billion last year, unveiled the “interim logo” on ...

DC Comics chief Jim Lee debuted a new logo for DC Studios on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005, replacing the logo first adopted in 2016.

In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...