AI deepfakes are getting so good that a fraudulent MrBeast ad slipped past TikTok’s ad moderation technology to end up on the platform. In the ad, the massively influential creator appeared to be ...

TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid actors and creators. TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid ...

TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers. At TikTok's annual ad summit on ...

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the many advertising capabilities ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After announcing the shortlists for its Nordic ...

TikTok has banned all political advertising on the app since 2019, but that hasn’t stopped advertisers from running what appear to be paid political messages on the platform. NBC News found 52 videos ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...